Corporate Blogging: A new marketing Communication tool for companies.

I think is a good communication tool to use by a corporate. Blogs are flexible enough to allow a conversation, a exchange of ideas, the revelation of the parties true insights and resources without corporate filtering. That, and only that, encourages and develops a relationship based on trust.It has given the corporate a much better two-way conversation with the consumers than we had have without it.
The blog give the corporate can direct communicate with the consumer wherever there are.



Corporate blog can be:
· Tool that helps the organization fulfill a business goal – the organization can show whatever product to attract more consumer.
· Customization: to customize your blog it’s as easy as uploading a template in some cases. The blogger allows you to change almost the whole template with the exception of keeping the same look. If you know HTML, there is a lot you can do with the customization process. Some more can show the type of product.
· Feed Reader: By having a RSS feed, a lot more people can access your website. They can set-up your website in their FeedDemon account, which people will receive automatic updates on your blog. They can even comment on your posts!


Risks for Corporate Blogs:

· Legal Liabilities. Aside from lawsuits, there is the law itself. Corporations must make sure a blog complies with all applicable local, national and foreign requirements for doing business. Its author must also consider things like consumer protection laws, truth in advertising provisions, and intellectual property laws (such as plagiarism).
· Negative Comments. Companies are often very sensitive to criticism, especially if it appears in a format that is sanctioned by them. Negative comments can be offset somewhat with a consistent and clear comment.


AS a conclusion, I think that having a corporate blogging can bring the organization more benefit in future.