Sunday, February 1, 2009

E-Commerce success and its causes

An Example of an E-Commerce success

E-Bay is one of the example of an E-Commerce success. E-bay is a well known online auction site around the world and it was founded in Pierrer Omidyar’s San Jose living room back in September 1995 which has around 14 years of history. It was from the start meant to be a marketplace for the sale of goods and services for individuals.

E-bay attracts hundreds of millions of people everyday to explore new opportunities and innovates together. It uses internet to provide better global commerce, payments and communications.

E-Bay has built an online person-to-person trading community on Internet, using the World Wide Web. Buyers and sellers are brought together in a manner where sellers are permitted to list items for sale and the buyers are allowed to bid on the items which they are interested on. All eBay users can browse through listed items in a fully automated way. The items are arranged by topics, where each type of auction has its own category. They are having both streamlined and globalised traditional person-to-person trading. Their facilities are easy for the buyers to explore and enable the sellers list an item for sale immediately within minutes of registering. The binding contract of the auction is between the winning bidder and the seller only.

Why E-bay so success?

According to the interview with the spokesperson of eBay, Kevin Pursglove, he believes that people really enjoy the experience of the shopping bazaar. He also thinks that the buyers are enjoying the hunt and the competition of the bidding process. Everybody likes to get a bargain and they would like to negotiate a little bit over the price. Their auction format allows users to do so.

Besides that, customers benefit from its website with simple design and navigation which easier for them to get the information, and it always flexible for anyone do their transaction at anytime and anywhere. Other than that, it also provide online security such implementing privacy protection systems to reduce the risk of explore of privacy of personal detailed information.

The great majority of people who are selling on eBay are really warm, decent, trustworthy and honest people. Therefore, a lot of people would like to do transactions at eBay. Other than that, eBay might be the first example where a commerce site has actually been built around a society where people exchanging information and also goods, services and merchandise.

1 comment:

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